In conjunction with the newly launched Lumia 620, Nokia has announced a partnership with Multimedia Development Corporation (MDeC) to encourage the development of local mobile apps via its MSC Malaysia ICON (Integrated Content Development) program.
(2nd from Left) Gary Chan, Head of Marketing, Pan Asia, Nokia (H.K.) Limited; Ng Wan Peng, Chief Operating Officer, MDeC; and Ir. Wan Murdani Mohamad, Director of Digital Enablement Division, MDeC
Nokia will drive growth of the developers' business further by introducing new monetization and analytic capabilities such as in-app purchasing, in-app advertising and Nokia Ad Exchange. To give these local apps an added global exposure, a dedicate App collection created for all Nokia Lumia devices will be featured in the Windows Phone Marketplace.
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